The World has changed. As I sit at home, laptop open, I watch the world’s happenings fly by in front of my eyes. No longer do we experience delays in the obtaining of information, or the analysis of that information by the masses. The World has shrunk through the growth of technology and innovation and with this; both opportunities and problems arise, depending on where you sit. The internet is a multi - billion dollar cash machine which major corporations and small self sustained businesses alike utilize in an attempt to expand their institutions. However, what many of these establishments fail to realise are the heightened intelligence levels, significant expectations and demands of the online public. Social Networks are now the dominating force not only on the internet, but in the average person’s life in current times. One has only to think of examples such as Twitter, Facebook, MySpace, Etc to accept this statement as fact. These networks, or more specifically their users, sc...